Kylie Jenner’s New ALO Campaign Is Pretty in Pink: Here’s Where to Shop It Online

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ALO has become a familiar name in music and pop culture, from partnering with BTS’ Jin and BLACKPINK’s Jisoo to teaming up with Grammy winner Tyla for a Beats by Dre crossover.

Now, the fashion and lifestyle brand is adding another major name to its roster: Kylie Jenner.

The beauty mogul stars in ALO’s latest campaign, which launched Thursday (Aug.

13,) alongside the debut of the brand’s new Pink Marshmallow colorway .

Jenner wears the soft pink shade in the Alosoft Intuition Bra and High-Waist Intuition Capri in Pink Marshmallow Heather.

View this post on Instagram The campaign, shot in Los Angeles by fashion photographers Mert and Marcus, takes a more intimate approach to Jenner’s celebrity status.

Rather than focusing on the spotlight, the imagery highlights the quieter moments she keeps for herself, including movement, family time and simply slowing down.

“Some of the most meaningful parts of my life happen when no one’s watching,” Jenner said in a press release.

“Those moments of stillness are what help me feel grounded and present, and I’ve learned to protect them.” AS SEEN ON KYLIE Alo Yoga Alosoft Intuition Bra $68 Buy Now on alo yoga Soft, lightweight and made for low-impact movement, this bra checks all the boxes.

The Alosoft Intuition Bra is crafted from breathable, buttery-soft Alosoft fabric and features removable cups, a halter neckline and chic ruched details.

KYLIE'S PINK CAPRI Alo Yoga Alosoft High-Waist Intuition Capri $98 Buy Now on alo yoga Available in sizes XXS to Large.

These aren’t your average capris.