Entertainment

Instagram Head of Product Design Explains Thinking Behind That New Logo and Responds to Critics: ‘It’s Important for Us to Embrace the Future’

Variety · August 17, 2026 at 1:47 PM

Instagram rolled out a new logo last week — which instantly drew jeers from some users.

One of the top criticisms was that the cursive-style “s” in the updated wordmark confusingly looks like a “z,” leading to a flood of jokes about the new “Instagzam.” Instagram director of product design Jasmine Probst, who was one […]

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Instagram Head of Product Design Explains Thinking Behind That New Logo and Responds to Critics: ‘It’s Important for Us to Embrace the Future’

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