The Feds took their best shot at Big Tech. They missed.
Two different federal judges have ruled that Google boss Sundar Pichai runs a monopoly.
That doesn't seem like it's going to slow his company down.
Bloomberg/Getty Images A federal judge says Google runs a monopoly — but it looks like the feds will only slap the company's wrist.
We saw the same thing happen last year, and we are seeing the same trend play out all over Big Tech.
The US government failed to write new rules for Big Tech.
So it tried court cases.
Those are failing, too.
Last year, a federal judge said Google was illegally monopolizing some ad markets.
This week, we learned about the punishment Google is likely to receive for its sins: Not much at all.
While the details of Judge Leonie M.
Brinkema’s order remain under seal for now, we have the broad strokes: It will likely have to play nicer with competitors — but in a way that’s unlikely to have any real impact on its business, and certainly not on its core business.
Most crucially, it will not have to engage in any structural changes, like splitting itself apart.
“This is pretty close to the best case scenario for them,” ad tech veteran and author Ari Paparo tells me.
If that sounds familiar, there’s a good reason: In 2024, a different federal judge also ruled that Google ran an illegal monopoly in search .
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