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Business

Gum Wrapper Ingenuity

Forbes · August 18, 2026 at 11:51 AM

Gum Wrapper Ingenuity

In 2001, 24/7 Real Media needed cash and decided to sell a piece of its business.

A gum wrapper gambit by their general counsel helped close the long-shot deal.

Read the full article on Forbes ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.forbes.com — the content belongs to Forbes.

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