Emma Chamberlain Fronts J.Crew’s Fall Campaign With a “Tiny” Take on Its Heritage Rollneck Sweater
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J.Crew is giving one of its longtime wardrobe staples a fresh perspective for fall, with Emma Chamberlain (who founded Chamberlain Coffee at the ripe age of 18) leading the charge.
The retailer has tapped the Gen Z fashion fixture to front its latest campaign, which introduces the Tiny Rollneck, a shrunken take on the cotton sweater J.Crew first introduced in 1988. The new style just dropped on J.Crew.com , featuring a slightly cropped length and closer fit, swapping the roomier proportions of the original for a silhouette that feels more in line with today’s fitted fall dressing. Related Stories Lifestyle Macy's Thanksgiving Day Parade Varsity Jacket and Rare Photo Book Among 100th Anniversary Keepsakes Lifestyle Anthropologie's Internet-Famous Icon Glasses Get Special Edition Halloween Designs
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