Chanel’s iconic Coco Mademoiselle just got a major makeover and Gracie Abrams is the new face

Coco Mademoiselle is Chanel’s instantly recognisable fragrance that has been a fixture on dressing tables for years, the kind of perfume that can summon a memory before you have even worked out where you know the scent from.

Coco Mademoiselle Crush Absolu Eau de Parfum is the limited-edition fragrance that takes the familiar codes of Coco Mademoiselle and gives them a darker, more sensual treatment.

Priced at $326 from Myer, it is less a departure from the original than a more intense interpretation of what has made the fragrance so enduring.

Created by Chanel in-house perfumer-creator Olivier Polge, Crush Absolu is built around fruity, floral and woody-ambery accords, creating what the house describes as a powerful, magnetic expression of femininity.

The name gives away the mood. This is Coco Mademoiselle with the intensity dialled up .

The bottle has been given its own transformation, too. The line’s familiar pinkish beige becomes deeper and richer, while a black label brings a more mysterious edge to the design.

The name CRUSH ABSOLU appears in gold lettering , set into the glass, adding to the feeling that this is the slightly more dramatic sister to the original.

Chanel describes the fragrance as an expression of attraction at its most potent, designed to create a liberating rush with each application.

The fruity and floral elements keep it recognisably within the Coco Mademoiselle family, while the woody-ambery character gives the composition greater depth and warmth.

That distinction matters. Crush Absolu is not simply a new bottle for an existing fragrance. It has been positioned as a more sensual, captivating interpretation of the Coco Mademoiselle signature, designed for anyone who wants their perfume to leave a little more of an impression.

The Grammy-nominated singer-songwriter has been named the new face of Coco Mademoiselle , bringing a distinctly modern sensibility to the fragrance campaign.

Her appointment gives Chanel a new way to talk about a scent that has already established itself as a classic.

Abrams’ appeal fits neatly with the personality Chanel is trying to capture: elegant, feminine without being overly precious, and contemporary without abandoning the codes that made Coco Mademoiselle famous in the first place.

“It’s unreal to be the new face of Coco Mademoiselle ,” Abrams says of the appointment.