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AFL tells Sportsbet to stop using players in AI generated content

The Guardian Australia - World · 14 October 2026 at 1:00 am

AFL tells Sportsbet to stop using players in AI generated content

Exclusive: Gambling firm working with AFL ‘on the evolving use of AI in our content’ as it deletes video depicting Lachie Neale saying ‘I want to thank me for believing in me’ Get our breaking news email , free app or daily news podcast The AFL has told its official gambling partner, Sportsbet, to stop featuring its high-profile athletes in AI-generated social media content without their permission.

Sportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movies, television shows or speeches to react to real events.

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AFL tells Sportsbet to stop using players in AI generated content

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