Bill Simmons’s embrace of ChatGPT is a breach of his website’s creative spirit

The founder of The Ringer and Grantland was famous for discovering and developing writers.

Now he is promoting a technology eroding the creative industries Bill Simmons may have stopped writing with any regularity in the mid-2010s – he claims his fingers don’t work – but that won’t stop him from reminding you of his greatest hits.

On a recent podcast about Russell Westbrook’s retirement , he couldn’t stop quoting his old columns.

He first referenced an article from the 2012 NBA finals, and wasn’t finished until 11 minutes into the podcast.

His guest, The Ringer contributor Kirk Goldsberry, deserved an award for patience.

But the biggest blight on the episode came later, in the form of a bizarre ad read.

“This episode,” Simmons announced, “is brought to you by ChatGPT, the Bill Simmons Podcast AI sponsor.” (Emphasis mine; his overenthusiastic delivery mandates the italics.) Simmons said that he had asked ChatGPT what Westbrook’s defining game was.

“That was a pretty good answer,” he said of ChatGPT’s offerings, as if it were a precocious, loveable nephew, before encouraging his listeners to try the platform.

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