Callaway Golf cuts ties with Good Good Golf over driver ad backlash

Callaway Golf has severed ties with brand partner Good Good Golf following backlash over an advertisement for a golf driver that showed a man aggressively pushing a woman to the ground.

The company announced the end of the partnership on Thursday in an Instagram post, noting it was committing $1 million to support organizations working to prevent violence against women.

“These actions do not undo the harm caused or excuse our role in it. We sincerely apologize to everyone who was hurt, disappointed or offended by the incident,” the company wrote in reference to the online ad that depicted Garrett Clark — Good Good Golf’s co-founder —pushing professional golfer Alexis Miestowski to the ground and saying, “Do not touch my new driver.”

Good Good Golf also wrote on social Media Thursday that it had decided to “step away” as the title sponsor of a PGA Tour event scheduled for the fall.

“We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation.”

“We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together again in the future,” the statement concluded.

Clark also released a video in which he apologized for his role in the ad and on behalf of the company.

“This is not at all what we stand for,” he said, before sharing some insight into the ad’s creative brief.

Clark said his company’s marketing team had wanted to “recreate” the 2026 hit horror film Obsession, by having his character in the ad “ become obsessed with his driver. ”

“Looking back, super dumb concept, terrible ad in general, not the greatest idea,” he said, adding that he did not actually tackle the woman in the advertisement.

Earlier this week, Good Good Golf and Callaway issued separate apologies for the ad, which was deleted shortly after it was posted.

Callaway CEO Chip Brewer said in a statement Tuesday that his company made a mistake and was taking it “very seriously,” while implementing changes to its approvals process and ordering “internal” and “external” investigations to ensure “this will never happen again.”

Callaway is an established golf equipment manufacturer, while Good Good Golf began as a YouTube channel that, as of 2025, has expanded into an independent media company amid an explosion in the popularity of YouTube golf content.

Good Good Golf, whose content is popular among young recreational golfers, announced last year that it received $45 million in funding from a consortium of investors, including Peyton Manning’s Omaha Productions.