NIQ and The OpenAI Deployment Company Collaborate to Bring Consumer Intelligence into Enterprise Workflows

CHICAGO — NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a collaboration with The OpenAI Deployment Company (“DeployCo”) to further extend its AI suite of products in the NIQ Optiq Suite, including NIQ Optiq Chat, Optiq Mobile, and Optiq Bridge. The collaboration builds on the AI-native growth and product momentum NIQ reported in its Q2 results and will help NIQ extend and deliver its proprietary intelligence directly into the enterprise systems and workflows clients use every day.

AI is rearchitecting decision-making across commerce, reshaping how companies analyze markets, make decisions and execute work. But model capabilities alone are not enough. Business outcomes depend on the quality of the data, harmonization, semantic context and domain intelligence behind those systems. Through its work with DeployCo, NIQ is advancing how AI-ready intelligence can be accessed, applied and embedded across enterprise workflows.

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is the company’s next-generation AI insights agent and workflow experience, helping users ask business questions, uncover relevant insights and act on recommendations grounded in NIQ’s data, analytical capabilities and deep understanding of consumer behavior. An expanded version is scheduled for release in early September.

Also scheduled to launch in early September, NIQ Optiq Bridge provides a governed and flexible way for organizations to bring NIQ data, models and generative AI capabilities into their own platforms, applications and AI environments. Together, the products advance two connected elements of NIQ’s AI strategy: Optiq delivers AI Applications for Smarter Outcomes directly to users, while Bridge makes NIQ’s intelligence available within clients’ existing technology environments.

This work also builds on NIQ’s recently announced ConnectAI Charter Program . Optiq Bridge provides a governed product layer for clients to access NIQ intelligence within their own AI environments; ConnectAI combines that technology access with dedicated NIQ forward-deployed engineering and data science support to build and scale AI-enabled decision workflows inside clients’ businesses.

The collaboration supports NIQ’s broader purpose of fueling the future of trusted AI by combining proprietary data, semantic intelligence, analytical models and flexible delivery capabilities. NIQ’s AI-ready data foundation includes a 160-petabyte data engine spanning approximately 260 million product items and 10.5 billion product attributes. The work builds on NIQ’s investments in AI-ready infrastructure and its work to help brands and retailers turn increasingly complex data into faster, more confident business decisions.

To learn more about NIQ Optiq Suite, including the recent release of Optiq Mobile now available in the US on the Apple App Store, visit Agentic Commerce at NIQ .

NIQ and DeployCo announced a collaboration to extend and deepen NIQ’s AI product capabilities.