China’s hotel room rates disappoint during ‘golden week’ despite tourism boom

Hotel room rates across mainland China fell short of expectations during the National Day “golden week” holiday despite a tourism boom, as company officials and analysts called for stronger asset and revenue management to ease pricing pressure.

Hotel tariffs remained largely unchanged from the previous month between October 1 and 7, even as bookings jumped, according to executives at hotel operators and travel agencies.

“The days when hotels and resorts could expect a windfall during the...