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SHOCKING: The Odyssey FORCED out of IMAX despite HISTORIC Rs. 90 cr collections from 34 IMAX screens and 43% occupancy on Day 40; Toxic takes over ALL shows

Bollywood Hungama ·
SHOCKING: The Odyssey FORCED out of IMAX despite HISTORIC Rs. 90 cr collections from 34 IMAX screens and 43% occupancy on Day 40; Toxic takes over ALL shows

For 40 days, The Odyssey had a historic performance at the 34 IMAX cinemas of India.

The film performed strongly even in the normal theatres but in IMAX, the earnings were rock-solid even after the film entered its sixth week.

Sadly, this unbelievable run will now come to a halt, thanks to the release of Toxic, starring Yash, on August 26.

A source told Bollywood Hungama, “Toxic is carrying tremendous buzz and moreover, it is an IMAX release.

Hence, its distributors asked for all the IMAX shows.

However, the performance of The Odyssey is at another level.

Even after so many days and weeks, several shows across the country are going house-full.

In fact, on Tuesday, August 25, the last day of the film in IMAX, the shows were running with huge occupancy.

Of course, the discounted rates played a part.

But when viewers are turning up in such large numbers on the 40th day, it is a feat.” The source continued, “This proves that there’s a lot of gas left in the tank.

Warner Bros, which distributed The Odyssey, asked for just one show in IMAX, considering the continued demand, from August 26.

Sadly, the demand was not accepted as the distributors of Toxic were clear that they wanted all shows in IMAX.” The silver lining is that the IMAX screen at Broadway Cinemas in Coimbatore, Tamil Nadu, has proved to be an exception.

From August 26, it will continue to play two shows of The Odyssey, at 11:30 am and 11:00 pm.

Toxic, meanwhile, will be showcased at 7:40 am, 3:10 pm and 7:05 pm.

Read the full article on Bollywood Hungama ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.bollywoodhungama.com — the content belongs to Bollywood Hungama.

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