‘I've forgotten who I am’: Apoorva Makhija on moving to New York to escape pressure

Content creator and social media personality Apoorva Makhija, better known as The Rebel Kid, is entering a new chapter away from the relentless spotlight of Indian social media.

The 25-year-old has moved to New York to pursue an MBA at NYU Stern, a decision she says is partly driven by her desire to understand herself beyond the persona she has built online.

While Apoorva continues to embrace the unpredictable journey that has brought her fame, she admits that the constant demand to remain relevant has made her question who she is away from the digital world.