Ranbir Kapoor becomes the new brand ambassador of Mantra Group

Ranbir Kapoor has been appointed as the Brand Ambassador of Pune-based real estate developer Mantra Group.

The actor will be the face of the Group as it enters a new phase of expansion and brand evolution across residential, commercial and retail segments.

As part of the association, Ranbir will feature in a new brand film alongside Rohit Gupta, Managing Director of Mantra Group.

The partnership comes as the company looks to strengthen its presence across existing markets while exploring new opportunities in India and international markets.

Founded in Pune in 2007, Mantra Group has grown from a first-generation entrepreneurial venture into a larger real estate group over nearly two decades.

While Pune continues to be an important market for the company, its portfolio has expanded across different segments and geographies.

In recent years, Mantra has also entered new areas of business.

The Group expanded internationally through its entry into branded residences in partnership with luxury brand Jacob & Co.

Its entry into Mumbai has opened opportunities for large-format developments, while its presence in Pune has continued to grow across residential and luxury real estate.

The company has also built associations across design, architecture and luxury.

Its luxury vertical Burgundy has worked with designer Manish Malhotra, while Ganti Associates is among the names associated with its developments.

The partnership with Ranbir is based, in part, on similarities in the journeys of the actor and the Group.

Both began their respective journeys in 2007 and have since developed identities of their own.

While Ranbir has taken on varied roles during his career, Mantra has expanded across markets, formats, design and development.