7-Eleven Japan releases new Tsukimi Moon-Viewing range for autumn, with a must-try daifuku and teriyaki burger

Japanese convenience store chain brings the moon and rabbits to a new range of food for a limited time.

If you’re in Japan this month, you’re in for an absolute treat as 7 -Eleven is releasing a limited-edition range of treats to celebrate the upcoming Moon-Viewing festival , known as “ Otsukimi ” or “ Tsukimi ” in Japanese.

With Tsukimi being celebrated on 25 September this year, 7 -Eleven is giving us plenty of time to celebrate, as the new collection is being released across the country from 1 September .

The products will be easy to spot in stores, as they’re beautifully adorned with bunnies pounding rice , a nod to the Japanese belief that the markings on the moon resemble a rabbit pounding rice , and round, moon-esque ingredients like dumplings and egg feature heavily in the range. ▼ Let’s take a closer look at everything in the collection, starting with the Otsukimi Pudding Crepe (270 yen [US$1.69]), which is available from 1 September.

This soft, chewy crepe is wrapped around a smooth, custardy pudding made with egg and vanilla, and accompanied by a layer of creamy milk filling for an extra-soft mouthfeel and rich flavour. ▼ Otsukimi Roll Cake (270 yen), available from 1 September.

The classic Swiss roll gets a full-moon makeover with a generous swirl of smooth custard whipped cream inside a fluffy sponge.

The presentation is simple yet striking, as the round shape is a delicious representation of the moon. ▼ Otsukimi Zenzai (346 yen), available from 15 September As a traditional dessert, zenzai commonly contains sweetened adzuki beans, served with mochi or small, round shiratama rice dumplings.

At 7-Eleven, the dessert has been transformed into a little moonlit scene, with sweet red bean paste representing the night sky, white whipped cream representing clouds and yellow shiratama rice dumplings resembling the moon. ▼ Big Moon Daifuku Custard Whip (300 yen), available from 15 September Daifuku is a popular Japanese sweet made from soft, chewy mochi rice dough wrapped around a sweet filling.

This moon-viewing version takes things to the next level in terms of size, as it’s around 8 centimetres (3.15 inches) in diameter, making it much bigger than traditional daifuku.

Inside is a combination of rich custard and soft whipped cream, creating a great contrast between soft and chewy textures. ▼ Otsukimi Teriyaki Burger (378 yen), available from 9 September Finally, we have the one savoury item in the range, which also looks set to become one of the most sought-after.

Tsukimi Burgers have become popular limited-time menu items at fast food joints like McDonald’s and KFC in Japan, but they’re not a common sight at convenience stores, making this a very unique offering.