Best Buy’s LG OLED TV deal looks too good to be true — our TV expert explains why LG's B6 is so cheap (and worth buying)

Best Buy has officially launched its Labor Day sale, and it's filled with impressive TV deals, including a stunning discount on LG's budget B6E OLED TV.

The retailer has the 55-inch model on sale for a jaw-dropping $799.99 (originally $1,299.99). • Shop Best Buy's full Labor Day sale Not only is that a record-low price, but it's also an incredible deal for a 2026 OLED display from a reputable brand like LG.

The LG B6E is a budget version of the already affordable and very popular LG B6.

Our TV experts compared the OLED TVs and determined they were nearly identical, except, of course, for the price.

Best Buy has LG's 48-inch B6 OLED TV on sale for $799.99 , which is only $100 more than the 55-inch B6E model.

Despite its cheap price, the B6E is packed with premium features: LG's speedy Alpha 8 Gen 3 AI processor, Dolby Vision support, extensive gaming features, and webOS 26.

When TechRadar asked LG what differed between the two TVs, they said the B6 has two features the B6E doesn’t: Precision HDR Master Pro and Precision Sound Master Pro.

So if you're in the market for a budget OLED TV, our advise is to buy LG's 55-inch B6E instead of the B6, because it's a better buy at just $799.99.

Get LG's 55-inch B6E OLED TV for just $799.99 55-inch B6E Series OLED 4K Smart TV: was $1299.99 now $799.99 LG's 2026 B6E is the budget version of the popular LG B6, and thanks to Best Buy's Labor Day sale, you can get the 55-inch model for an incredible price of $799.99.

The LG B6E is packed with premium features, like LG's speedy Alpha 8 Gen 3 AI processor, Dolby Vision support, extensive gaming features, and webOS 26 - all for under $800.

View Deal I've listed more of today's best Labor Day TV deals at Best Buy below, and keep in mind, these are limited-time offers that end at Midnight on Labor Day proper (September, 7).

Shop more Labor Day TV deals at Best Buy 55-inch F70 Series 4K QLED Mini-LED Fire TV: was $699.99 now $299.99 Insignia's F70 Series QLED TV boasts Mini-LED and Quantum Dot technology, delivering bold, vibrant colors and lifelike images.

You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

View Deal QD50 58-inch Hi-QLED 4K TV: was $399.99 now $209.99 I can't speak too much about the overall quality of this TV given we haven't had extensive testing time, but I can't deny that it's a super low price for a TV of this size.