Ahrefs Brand Radar review

When a competitor appears in an AI answer and your brand doesn't, the obvious reaction is to publish more content.

But that skips the useful questions like: Which answer? What was the person asking? And did the assistant reference your competitor's website, an independent review, or neither? Those questions shaped this review.

To test the platform, I compared Saily eSIM with two of its close competitors, Airalo and Holafly.

The aim was to find something worth investigating and see whether the Brand Radar data holds up to the hype.

My hands-on work focused on its existing AI Visibility Index, moving from combined-platform reports to ChatGPT-specific checks using recent data.

Here’s how it went.

Ahrefs Brand Radar: Plans and pricing First, separate the two purchases.

The AI Visibility Index lets you search data Ahrefs has already collected, and the Custom Prompts run the questions you choose from the point you set up tracking.

Now, Brand Radar is sold separately, so you don't need to buy the wider Ahrefs SEO suite first.

Ahrefs pricing breaks the options down as follows.

These are monthly US-dollar prices, accurate as of October 15, 2026.

Purchase Monthly price What it covers One AI index $199 Existing data for one AI platform All AI indexes $699 All available AI indexes and 2,500 custom checks Custom Prompts: Basic $50 2,500 additional monthly checks Custom Prompts: Growth $100 7,000 additional monthly checks Custom Prompts: Scale $250 25,000 additional monthly checks Lite, Standard, and Advanced subscribers already receive 150, 300, and 600 custom checks per month, respectively.

That gives existing customers a small starting allowance without buying index access.

The catch is that checks aren't interchangeable with prompts.