Marvel teases Zodiac spy thriller. Heres what fans are theorizing.

Marvel's whiplash New York Comic Con announcements have brought fans disappointing cancellation news, sneak previews, and, of course, more secrecy.

Taking to the stage Oct.

8, Marvel execs announced the end of Daredevil: Born Again , which will conclude with its third season next year.

The team also gave attendees a taste of the upcoming third season of X-Men '97 and VisionQuest , the last installment of the Scarlet Witch's television saga.

But the online buzz is all about its mysterious new show, Zodiac , set to debut in 2028.

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9, 2026) Flashing the new logo on the big screen, Marvel Television head Brad Winderbaum wouldn't say much about the show's plot or characters — perhaps some meta marketing for what is being dubbed a Marvel universe spy drama — but he did hint there was more than meets the eye.

"If you're a fan of the comics, there is a lot hidden in that logo," Winderbaum nudged.

The Marvel Cinematic Universe is sprawling, and it has long blurred the lines between comic canon and Hollywood fantasy.

For comic lovers, the phrase "Zodiac" conjures a myriad of puzzling possibilities.

Winderbaum, we may need some help.

What is the 'Zodiac' logo hiding? Marvel appears to be teasing an Agents of S.H.I.E.L.D. connection, using part of the counter terrorism and intelligence organization's logo as its "A." It's the "O" — some kind of mechanical circle that appears to be breaking apart — that's thrown fans or a loop.

One Mashable editor likened it to Tony Stark's arc reactor, pre- Iron Man 3 .

Others online described it as a broken shield or a spinning wheel.