Target offers worker dress-code options harkening back to 'Tar-zhay.

The name of Target's employee apparel Collection 186 is a reference to the trademark red shade Pantone 186.

Target Target employees are getting a new line of approved apparel options for work.

The collection, designed by style icon Isaac Mizrahi, features the company's trademark shade of red.

"It's also to create that feeling of a little bit of swagger," Target's chief stores officer told BI.

Target workers are getting a stylish new way to follow the retailer's dress code.

The company said Tuesday it is offering employees access to a line of apparel in the bullseye's trademark red, designed by style icon Isaac Mizrahi.

Target implemented tighter dress code requirements earlier this summer for store workers as part of new CEO Michael Fiddelke's larger effort to elevate the shopping experience and return the company to growth .

The new rules require blue or beige pants, and that tops be primarily Target-shaded red.

Social media reaction to the policy change was mixed.

"Dress code is important because we want our team members to be recognizable to our guests," chief stores officer Adrienne Costanzo told Business Insider in an interview ahead of the announcement.

"A level of professionalism and how we show up for our guests matters." Only active Target employees can buy the new Collection 186.

Target The new apparel harkens back to Target's "cheap chic" aesthetic — pioneered by Mizrahi — that earned the brand the "Tar-zhay" moniker.

" Store team members are the heart and soul of Target, and I was thrilled to contribute to their experience in the way I know best," Mizrahi said in a statement to Business Insider.

Starting at $10 before employee discounts, the 16-piece collection joins Target's employee-exclusive workwear line dubbed Collection 186, which refers to the trademark red shade Pantone 186.