I'm the CEO of Midi Health. Walking all day and my daily Diet Coke keeps me sane.

Joanna Strober runs Midi Health, a virtual care platform for women in perimenopause and menopause.

Ian Tuttle for BI This as-told-to essay is based on a conversation with Joanna Strober, the 58-year-old cofounder and CEO of Midi Health , a virtual care platform dedicated to modernizing women's healthcare.

She is based in Los Altos Hills, California.

This story has been edited for length and clarity.

I'm the founder and CEO of Midi Health .

We started the company to bridge the gap in healthcare by providing specialized, insurance-covered care for women in their 30s, 40s, 50s, and 60s.

For many years, I didn't have time to take care of myself.

Taking care of three kids and working was not easy.

It was all-encompassing.

I had a big wake-up call when I was 44 years old and had a small fall and fractured my shoulder.

I discovered that I had osteopenia, or low bone density, at a very young age.

That was a good indicator that I needed to focus more on prevention and taking care of myself.

Now I'm making up for the lost time.

Strober doesn't like to use trackers.