Meta is banning TikTok ads across its platforms

Meta has banned ads from TikTok's Chinese parent company ByteDance across the US and several other countries as the rivalry between the major social media operators heats up, as reported earlier by Bloomberg .

The ban, which went into effect on Thursday, restricts ads and paid marketing messages from ByteDance, along with third-party ads that link to TikTok.

"We don't have to run ads from a competitor whose goal is to pull people off our apps," Meta spokesperson Christopher Sgro said in a statement to The Verge .

"Declining promotional services to a competitor is a normal business practice across industries.

We will continue to compete on pr … Read the full story at The Verge.