This Bose x Thom Browne Collab Features One of the Audio Brand’s Most Luxurious Headphones Yet

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Are headphones the new fashion accessory? Bose seems to think so.

The audio brand and Thom Browne are giving the humble listening accessory a decidedly couture makeover with the Bose x Thom Browne QuietComfort Ultra Headphones (2nd Gen) , a $950 collaboration that puts luxury materials and fashion firmly in the foreground.

The headphones first appeared on the runway at Thom Browne’s Fall 2026 show at San Francisco’s Legion of Honor on Feb.

6, during the designer’s GQ Bowl presentation ahead of Super Bowl LX.

Models carried and wore the over-the-ear headphones alongside Browne’s signature tailoring, immediately turning a familiar piece of tech into part of the collection’s visual aesthetic.

Now, the runway curiosity is becoming a retail reality.

Available for preorder Sept.

24 ahead of its Sept.

28 launch, the collaboration channels Browne’s iconic gray suit through cashmere-coated details, four-bar branding, a compact cashmere case and the designer’s signature red, white and blue stripe.

IMMERSIVE AUDIO Bose x Thom Browne QuietComfort Ultra Headphones (2nd Gen) Preorder $950 Buy Now at Bose Underneath all that cashmere is a genuine Bose flagship.

The Thom Browne edition uses the QuietComfort Ultra Headphones (2nd Gen), which Bose introduced as a new generation in 2025, with upgraded noise cancellation , lossless USB-C audio, longer battery life and improved processing.

It also brings Bose Immersive Audio plus the newer Cinema Mode, which creates a more spacious soundstage for movies and video.