Billion Dollar Boy just made an acquisition that points to influencer marketing’s next hot opportunity

Creator Authority is joining Billion Dollar Boy.

Pictured: Creator Authority's Brendan Gahan and Cassie Jackson with Billion Dollar Boy Group CEO Ed East.

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A new M&A deal signals that "business-to-business" could be the next hot growth area in the creator economy.

The social and influencer marketing company Billion Dollar Boy Group exclusively told CMO Insider that it acquired the B2B influencer marketing agency Creator Authority.

Creator Authority connects brands with content creators, providing services that include contracts, licensing, and campaign management.

The companies declined to disclose the specific financial terms, beyond that it is an all-cash, "multimillion-dollar" deal with an earnout component.

Following the acquisition, BDB Group said it forecasts its 2027 revenue will exceed $100 million.

BDB Group said its global revenue has grown 24% in the past 12 months.

The deal started with a LinkedIn DM.

In 2023, BDB Group cofounders Edward East and Thomas Walters were lapping up Brendan Gahan's content on LinkedIn about how B2B creators were finding success on the platform.

Gahan hadn't yet launched Creator Authority, but was increasingly becoming a B2B influencer himself.

East got in touch to arrange an intro call, and they kept in touch for regular catch-ups before the conversation evolved into takeover talks.