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Business

Dyson makes everyday products into status symbols — or spectacular flops

Business Insider ·
Dyson makes everyday products into status symbols — or spectacular flops

Dyson's products offer a tech-forward flair on household products.

Some have won consumers' hearts, while others have flopped in spectacular fashion.

Julien M.

Hekimian/Getty Images for Dyson Dyson's companywide approach: find annoying appliances and engineer futuristic fixes.

That technique has disrupted the vacuum and hair care industries, but flopped with cars.

BI compiled a list of Dyson's big successes — and wild flops.

Hair damage.

Dusty floors .

Hot rooms.

These are the everyday annoyances Dyson thought it could fix with futuristic, highly engineered gadgets.

The company, which carries the surname of its inventor-founder, James Dyson , built a billion-dollar business by taking sleepy home appliances and trying to make them less annoying.

When those products hit, they hit big .

When they don't, they're big flops.

Neil Saunders, a retail analyst at GlobalData, tells Business Insider that Dyson is best when it solves "genuine problems that many other products fail to." However, big flops occur when the company "comes up with solutions to things that are not really problems." Now, Dyson is trying to enter an altogether new place in the house: your mouth.

Read the full article on Business Insider ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.businessinsider.com — the content belongs to Business Insider.

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