A sporting goods giant is getting into the lucrative, ever-expanding sports card business

It's crazy how the sports card industry keeps exploding, and now, one of the biggest sports retailers is getting in on it.

That's right.

No longer is Dick's Sporting Goods just a place to test drive putters while your wife browses her way through Sephora.

According to The Athletic , the sports retail giant has plans to start offering Collectors Clubhouse sections in its House of Sports locations.

These locations aren't just where you buy a mouth guard and tape on your way to a beer league hockey game.

They have all sorts of things like batting cages, golf simulators , and rock climbing walls.

But the interesting thing about the Collectors Clubhouses is that they're not supposed to just be a section of the store with boxes of cards that you can buy and then shred open in your car.

Instead, the team at Dick's Sporting Goods has been buying highly sought-after cards to attract the real-deal collectors to their stores.

The company bought the Paul Skenes 2024 Topps Chrome Update MLB Debut Patch autographed rookie card for $1.11 million.

At the recent National Sports Collectors Convention, Dick's had buyers going around and purchasing collectible cards from the show floor.

ZERO BS.

JUST DAKICH.

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