Mozilla is plastering New York with posters mocking tech billionaires as part of a new marketing campaign

The Mozilla Foundation is putting up posters in New York calling out Big Tech execs as part of a new marketing campaign promoting its fellowship program.

Courtesy of the Mozilla Foundation.

The Mozilla Foundation is coming after Big Tech in a new ad campaign launching Wednesday.

The ads criticize execs like Mark Zuckerberg and Elon Musk and praise Mozilla's own tech fellows.

The campaign features a series of posters hung near the United Nations and tech-worker hot spots.

The Mozilla Foundation isn't holding back its disdain for Big Tech leaders.

This week, it's hanging up posters around New York calling out tech executives like Mark Zuckerberg and Elon Musk and hyping up its own class of technology fellows as part of a new ad campaign.

The campaign is meant to juxtapose the work of Musk, Zuckerberg, and Jeff Bezos with lesser-known projects from technologists like Rose Njeri Tunguru, a member of Mozilla's fellowship program who is building infrastructure to help Kenyans independently verify election results.

"What we really wanted to do was poke a hole in the mythology that tech innovation happens in one particular way," said Ziyaad Bhorat, Mozilla's vice president of imagination and strategic growth.

Society is "hyper-focused on one idea of tech genius" and "a lot of people are working on better things and alternatives," he said.

The goal is to build awareness of the work of Mozilla's fellow class and, hopefully, drive additional online attention as passersby spot the posters and share them on social media.

The Mozilla Foundation is a nonprofit that owns Mozilla Corporation, a for-profit subsidiary that makes the web browser Firefox and other products.

It works with techies, researchers, and others to fund projects that support an open internet, ethical data practices, and trustworthy AI tools.

Mozilla doesn't pull its punches in the ads when attacking tech's billionaire class.