HELM AG, Parijat Industries sign deal for agri-commerce, manufacturing
German chemical major HELM AG and agrochemical firm Parijat Industries (India) Ltd on Monday announced a wide-ranging strategic partnership covering digital commerce, branded crop protection products, technical manufacturing and international distribution.
The collaboration will bring together HELM's global agri-input portfolio and technology platforms, including portfolio company PEAT GmbH, which runs the Plantix digital agriculture platform, with Parijat's manufacturing base, global distribution network and formulation capabilities, according to a statement.
As part of the pact, Parijat will acquire a retailer-focused digital commerce platform along with its retailer database to strengthen procurement efficiency, market access and distribution reach.
The company will also collaborate with the Plantix team to leverage its farmer connect and demand-generation capabilities, including exclusive direct-to-farmer marketing features.
The deal further paves the way for a new brand line i
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