Don’t Be Shy: Alia Bhatt-produced rom-com to premiere on Prime Video on September 25

Prime Video has announced September 25, 2026, as the worldwide premiere date for its upcoming Prime Original Movie Don’t Be Shy.

Written and directed by Sreeti Mukerji, the coming-of-age romantic comedy is produced by Alia Bhatt and Shaheen Bhatt under their banner, Eternal Sunshine Productions.

Grishma Shah and Vikesh Bhutani have co-produced the film.

The film introduces four young actors—Aarushi Bajaj, Ansh Duggal, Bianca Arora and Piyush Khati—as they navigate friendship, young love, heartbreak, ambitions and the uncertainties that come with growing up.

The cast also includes Kunaal Roy Kapur, Anurag Basu, Neha Dhupia and Anju Alva Naik in pivotal roles.

"Don't Be Shy is one of our most cherished films, and we're thrilled to finally announce its global streaming premiere," said Nikhil Madhok, Director and Head of Originals, Prime Video (SVOD) and Amazon MGM Studios India.

"This film introduces four extraordinary new actors—Aarushi, Ansh, Bianca, and Piyush—who bring an incredible freshness and authenticity to their roles.

Led by Sreeti Mukerji and shaped by the creative vision of Alia and Shaheen Bhatt, Don’t Be Shy is a joyful, heartfelt celebration of friendship, love, and the beautifully messy journey of growing up.

We can’t wait for audiences to immerse themselves in Shy’s world.” View this post on Instagram A post shared by prime video IN (@primevideoin) Sharing their thoughts on the film, Alia Bhatt and Shaheen Bhatt, co-founders of Eternal Sunshine Productions, said in a joint statement, "Don't Be Shy has been extremely special to us from the very beginning, and we couldn’t be prouder to see it come to life.

It captures something so honest about being young—the friendships that shape you, the first loves that change you, the heartbreaks that stay with you, and the process of gradually figuring out who you are.

What excites us most is this brilliant young cast; their energy, vulnerability, and chemistry are magnetic, and they bring such life and honesty to these characters.

We can’t wait for audiences in India and around the world to meet Shy and get swept into her wonderful, chaotic world,” Don’t Be Shy will stream exclusively on Prime Video in Hindi with English subtitles.

The film will be available across India and more than 240 countries and territories worldwide from September 25, 2026.

Also Read : Alia Bhatt-backed Don’t Be Shy first look unveiled; confirmed for October 2026 release