EXCLUSIVE: Namit Malhotra on taking Ramayana to ScreenX and 4DX, “Our collaboration with CJ 4DPLEX enables us to bring this iconic film in innovative formats that match its scope and vision”
Prime Focus Studios founder and DNEG Global CEO Namit Malhotra is taking his ambitious two-part cinematic retelling of the Ramayana into a new dimension with a global partnership with CJ 4DPLEX.
While Bollywood Hungama has already reported that Ramayana Part 1 will become the first Indian film to release in SCREENX worldwide, the latest development comes with exclusive comments from the key executives behind the collaboration.
Speaking on the decision to take Ramayana into premium immersive formats, Malhotra said the film was conceived from the very beginning as a global theatrical experience.
“From the outset, Ramayana was designed as a global cinematic experience,” said Malhotra.
“Our collaboration with CJ 4DPLEX enables us to bring this iconic film in innovative formats that match its scope and vision.
SCREENX and 4DX invite audiences to engage with the story in a powerful new way.” The collaboration will see Ramayana Part 1, starring Ranbir Kapoor as Ram, Yash as Ravana and Sai Pallavi as Sita, released across more than 1,200 SCREENX and 4DX auditoriums globally when it arrives during Diwali 2026.
For CJ 4DPLEX, the scale and visual ambition of Ramayana made it a natural fit for its immersive formats.
Jun Bang, CEO of CJ 4DPLEX, believes the film represents precisely the kind of theatrical spectacle for which SCREENX and 4DX were created.
“Ramayana: Part 1 is exactly the type of epic, event-level spectacle that is designed to be experienced through the full immersive capabilities of SCREENX and 4DX,” said Bang.
Don Savant, Chief Business Officer of CJ 4DPLEX, also highlighted the film's combination of scale, emotion and action as the reason it lends itself so strongly to the two premium formats.
“We are thrilled to partner with Prime Focus Studios to bring this extraordinary film to global audiences in our premium formats,” said Savant.
“With its sweeping scale, emotional depth, and dynamic action, Ramayana Part 1 provides an exceptional canvas for both SCREENX and 4DX.” The partnership also carries added significance for Indian cinema, with Ramayana Part 1 set to become the first Indian film to debut in SCREENX.
The format expands selected sequences onto the auditorium's side walls, creating a 270-degree panoramic field of view and allowing audiences to experience key moments beyond the conventional cinema frame.
Savant believes the film's entry into SCREENX could prove significant for both audiences and exhibitors.
5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.bollywoodhungama.com — the content belongs to Bollywood Hungama.