Neutrogena Responds to Backlash in Wake of Onetime Ambassador Hayden Panettiere’s Death

Neutrogena released a statement Thursday about the death of Hayden Panettiere , the brand’s former 10-year-long ambassador, in the wake of a social media firestorm and proposed boycott. The company said it is “saddened” by her passing and committed to making a “significant investment” in an unnamed partner to support women’s access to care for things like postpartum depression.

“We are deeply saddened by Hayden Panettiere’s passing,” the beauty brand posted on Instagram this afternoon. “For more than a decade, Hayden was a valued member of our Neutrogena community. We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be.” Related Stories News Director on One of Hayden Panettiere's Last Films Says Her Team Wanted Him to Participate in an "Intervention" TV Jonathan Jackson Shares Touching Tribute to Hayden Panettiere: "She Had Such a Bright Light Within Her"

The statement comes amid a turbulent week for Neutrogena — at least in the brand’s comments sections — as Panettiere supporters flooded social media to criticize the company over claims she made in her recent memoir, This is Me: A Reckoning , and in interviews . After welcoming her daughter, Panettiere revealed she suffered from postpartum depression, and she went into detail how devastating the condition was for her as a new mother.