Your parents will want to know about these new Uber options for seniors

Uber's latest features aim to make it easier for seniors to get a ride.

Sebastian Gollnow/picture alliance via Getty Images Senior riders can set up their own Uber accounts instead of relying on you or another family member.

Uber also unveiled a new "simple mode" and is testing an easy-entry vehicle option on its app.

The new options are part of the company's efforts to expand its reach with specific groups.

The seniors in your family don't have to ask for help getting a ride on Uber anymore.

The ride-hailing service now lets users create senior accounts on their own, it said on Tuesday.

The company is also adding features that it says will make using its service easier for older users, from adding easy-entry vehicles to asking drivers to let them know when they've arrived at a pickup point.

Previously, Uber required users to link a senior account with a "family organizer." "Many are comfortable managing their own trips and simply want technology that's designed to work better for them," Uber said.

Uber is already the dominant ride-hailing service in the US, claiming about three-quarters of the market.

The new options for senior riders are part of the company's efforts to expand its reach with specific groups.

Last month, Uber said it would start allowing parents to watch a livestream of rides that their teenage children take, for instance.

Senior users can set up their own account using the "Senior" button on the Uber account page, the company said.

Once on the app, senior riders can activate "simple mode," which includes larger, easier-to-read text and icons.

They can also opt to let drivers know that they're an older adult.