Psychedelic pop artist Peter Max has died at 88, his son says

NEW YORK -- Peter Max, whose colorful, psychedelic pop art expressed the optimism of the “flower power” movement of the 1960s and graced everything from postage stamps to a cruise ship, has died at 88, his son said in a written statement Wednesday.

Max began his career in graphic design in the 1960s, and his swirly, colorful, instantly recognizable designs epitomized the era’s “flower power” art. But thanks to his prolific output and fun, accessible style, Max’s work remained well known and popular well into the 21st century.

Max was the official artist for the Olympics, the Super Bowl, the Indianapolis 500, the World Cup, the World Series and many other events. His art appeared on a Boeing 777 airplane and a Norwegian Cruise Line ship. His portrait subjects ranged from U.S. presidents to Taylor Swift.

But in his first flush of success in the late 1960s and early 1970s, his murallike tableaus of flowers, the cosmos and cartoonish figures — all in vivid colors like turquoise, orange and neon green — seemed to be everywhere. Dorm room walls were plastered with his posters. Household furnishings like clocks and bedspreads sported his designs.

He even created covers for the Manhattan Yellow Pages, a business phone directory distributed to millions of people. Max himself was featured on the cover of Life magazine in 1969, his trademark dark, bushy mustache framing a hearty grin.

“We will remember his extraordinary creativity, his warmth, his curiosity, and the way he saw beauty and possibility everywhere,” his son Adam Max said in the statement announcing the death. “His art became part of American culture, but the man behind that art — the father we knew and loved — is the person we will miss most.”

Max was born Peter Max Finkelstein in 1937 to a Jewish family in Berlin. They fled Nazi Germany for Shanghai when he was a baby and later spent time in Tibet, Israel and Paris before settling in New York City when Max was 16. By then, he said in an interview, he was already “a huge fan of American culture”: comics, movies and “all the jazz music.”

Max studied in New York at the Art Students League, the School of Visual Arts and Pratt Institute. In 1961, he opened a graphic design studio with friends. His bold, unique style was an immediate hit with ad agencies, publications, the corporate world and in pop culture.

That led to a booming commercial business. "My work was really, I would say, almost exploited," he said. "It was on mugs, it was on bedsheets, it was on dresses, it was on silks and scarves and ties — 70 product lines."

But what “bothered” him about all that success, he said, was that he “wasn't painting anymore.” So he shut the business down for a time in the early 1970s to reconnect with his art. One of his biggest projects after returning to public life was a series of portraits of the Statue of Liberty, painted at the White House at the invitation of first lady Nancy Reagan in 1981.

Max weathered various controversies in his personal and professional life. He pleaded guilty to tax fraud in 1997 after the IRS alleged he concealed more than $1 million in income from his art.