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Business

SHAUN READ | When edgy marketing backfires and brands pay the price

Business Day · 13 October 2026 at 05:00

SHAUN READ | When edgy marketing backfires and brands pay the price

Why every marketing campaign needs an independent perspective to avoid backlash

Read the full article on Business Day ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.businesslive.co.za — the content belongs to Business Day.

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